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Irony

For years corporations have been moaning about people downloading their content without paying for it. Now the shoe is on the other foot.

Updated:

VIRGIN Mobile has taken down advertisement photographs on its online site after the company's failure to seek permission from the models or photographers they used in their latest campaign sparked outrage.

On Monday, The Australian reported how people all over the world were shocked to discover their faces were the centrepiece of Virgin Mobile's outdoor advertising and online campaign.

The images on the campaign website yesterday had been replaced by photographs that did not show the faces of the subjects.

Virgin Mobile took personal photographs from the Yahoo-owned Flickr website without paying, as permissable under a licensing agreement with non-profit US-based copyright body Creative Commons, and used them for its "Are You With Us Or What?" campaign.


Original


VIRGIN Mobile has been accused of breaching people's "moral rights" after it took images from a popular photo-sharing website without asking permission and used them in a national advertising campaign.

People around the world who posted their photos on the Yahoo-owned Flickr website have objected to their images being used in hundreds of Australian billboard ads, accompanied by provocative captions.

The campaign - Are You With Us Or What? - features images from the website branded with Virgin Mobile's own slogans.

They include: Work Friends Are Just That; If You Enjoy Your Company Too Much You'll Go Blind; and Strangers Are Just Serial Killers You Haven't Met Yet.

Alison Chang, 15, had no idea that when she posed for a photograph at a fundraiser in the US, her face would become famous across Australia, under the slogan Dump Your Pen Friend. She told The Australian yesterday: "It is definitely insulting to myself. They could have thought of something nicer to say." She and her family are now considering legal action.

“Irony”

  1. Anonymous Anonymous Says:

    I cannot cope with how well you all look!!! What a beautiful, happy little family. Great photo on the blog header too! Much better than the first shot taken in hospital. I think we need to put a photo of Molly on your blog! I will email a good one separately!